5 Tips for Wedding Venues to Build their Reputation through Reviews
As a wedding venue owner, you know that reviews are everything. People trust them more than anything else when it comes to selecting a venue for their big day. In a recent podcast episode, wedding industry expert Alan Katz shared his insights on how to build your venue's reputation through reviews. Here are five tips we took away from the conversation:
Be amazing at what you do and exceed expectations: Alan emphasizes that the key to getting better reviews is to provide top-notch service and go above and beyond for your clients. This not only ensures better reviews but also attracts more clients to your venue.
Wait two weeks after the wedding to reach out to couples for reviews: According to Alan, this is the perfect time to ask couples to share their experience. You can create a hidden page on your website with links to different review sites and provide direct links to those sites in the email.
Handle hidden reviews on Yelp and other platforms: Alan suggests reaching out to hidden reviewers and asking them to review other places to show that they are real people. Additionally, responding to both good and bad reviews is important, as it shows that the venue is engaged with their customers.
Respond to negative reviews and prevent issues: Prevention is key, and Alan recommends sending an email with a thumbs up and thumbs down option to elicit feedback. He also emphasizes the importance of video testimonials, which capture the couple's emotions and experiences and can be used to promote the venue on social media.
Leverage reviews in other ways: Even if a review is hidden, it can still be used to promote your venue. Share them on social media or on your website to attract potential clients.
In conclusion, Alan Katz's advice on reviews is invaluable for wedding venues looking to build their reputation. By providing excellent service, reaching out to couples at the right time, handling hidden reviews, and leveraging reviews in other ways, venues can become the top review place in their area.
