Maximizing Your Pinterest Strategy as a Wedding Professional

Are you a wedding industry professional looking to up your marketing game? Look no further than Pinterest, the visual search engine that can help you reach your target audience and drive traffic to your website or blog. In the latest episode of the Venue RX podcast, wedding planner and Pinterest expert Gabby Pinkerton shares her insights on how to use this platform effectively.

According to Gabby, Pinterest is a great tool for providing inspiration and education through images, and allows for A/B testing to experiment with different strategies. When it comes to images, she suggests using both beautiful images without text overlay to increase awareness, and images with text overlay to drive more traffic to your website or blog. Gabby also recommends being consistent in your posting and using a scheduling app like Tailwind to save time.

For wedding venues, Gabby advises mentioning your location in your profile, board titles, and pin descriptions, and creating seasonal boards to showcase your property throughout the year. For businesses that travel for weddings, she suggests using location-based boards and using keywords in board titles and pin descriptions to make it easier for potential clients to find you.

Overall, Gabby emphasizes the importance of using Pinterest as a strategic marketing tool for wedding industry professionals. By investing time and resources in this platform, you can reach your target audience and stand out in a competitive market. So what are you waiting for? Start pinning!