5-Step Strategy For Venue Success | Renee Roberts & Marc McIntosh

Season 4Venue Management
Written By Jonathan Aymin

In this video, our host Jonathan Aymin welcomes Renee Roberts & Marc McIntosh to the show to discuss how to better qualify your leads, how to determine what is working so you can do more of that and why there is no shortcuts to success when it comes to your venue business.

About Our Guest:

Renee and Marc are the owners of Team Wedding Marketing a full-service marketing agency specifically focused on the wedding industry.  Both of them have spent their entire careers in the wedding industry, and in 2020 they shifted focus to helping wedding pros create marketing that is as awesome as they are.

Renee Roberts began her career in the wedding industry as the owner of a floral, décor, planning, and tuxedo rental business that grew from a home-based business to a large retail storefront. She went on to produce the Best Wedding Showcase, the largest and longest-running wedding planning events in the Central Pennsylvania region.

Marc McIntosh has worked his entire career in the wedding industry, first as the owner of a wedding-specific DJ service, then as producer of the largest wedding planning events in the Mid-Atlantic region. As a nationally recognized speaker, writer, and marketing expert, he has shared his knowledge with wedding professionals worldwide.

Although they provide comprehensive marketing services for wedding venues, the primary reason for the appearance on the VRX podcast is to talk about Wedding Venue Success, a program they developed specifically for venues.  They have developed a strategic plan that any venue can use to increase the number of qualified prospects who visit their venue for a tour.  The best part of the strategy is that it provides this benefit without spending more money on advertising.

What’s the big secret? They show venues how to produce their own in-house Wedding Planning Events.  When done the right way, these events (sometimes called wedding shows, open houses, etc.) attract qualified engaged couples to the venue.  By inviting other local wedding professionals to participate by purchasing exhibit space, this covers the entire cost of producing and promoting the event.

Of course, a lot of venues have tried producing these sorts of events, but most of them fail to attract couples who still need a venue.  Even if the event is well attended, quite often the venue sees no direct benefit. Their program is a comprehensive course that teaches venues everything they need to know about planning, selling, marketing, and producing these events.  The course includes video segments, workbooks, a bi-weekly group zoom meeting, and one-on-one coaching.

Listeners get a 50% discount off of the program with coupon code RX.

Find Them Here:

Thanks for checking out The Venue Rx. We are a team of content creators bringing you weekly reviews, tutorials, and business coaching videos. For a look at all things motivation, mindset, podcast interviews, and more...this is the place to be!

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Jonathan Aymin
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Evaluating and Updating Your Venue Pricing | Kelly Ann Peck
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Legal Strategy For Venue Owners | Bonnie Galam