A Step-By-Step Guide For Venue Owners | Shannon Tarrant

Season 6Marketing
Written By Jonathan Aymin

In this week's episode of The Venue RX podcast, our host Jonathan Aymin sits down with Shannon Tarrent, co-founder of Wedding Venue Map, to discuss her journey getting into the wedding industry. They delve into the complexities of all-inclusive wedding venues and the importance of starting small when building such a venue. Shannon emphasizes the significance of documenting and sharing best practices in managing wedding venues. They also touch upon the growth of her company Wedding Venue Map and the importance of SEO for venues. Shannon provides insights on creating all-inclusive packages, handling pricing and upsells with vendors, and how smaller venues can compete against larger management companies. The conversation highlights the need for customization and personalized experiences for couples.

About Our Guest:

After ten years of working with engaged couples, Shannon's passion shifted. She got more excited about educating and elevating wedding and event professionals.Shannon's goal remained the same - to use the knowledge and skills she had perfected in the areas of sales, marketing, and operations to help wedding and event companies build sustainable success.

Her business included providing help for wedding pros through one-on-one coaching, business evaluations, group learning, and speaking engagements. She took pride in not being just another coach who hadn't been down in the trenches with her clients. Shannon's reputation came from years of creating amazing memories for her clients and proving to her local wedding pros that she knew her stuff.

As a consultant, Shannon had the opportunity to meet her business partner, Derek Berge, and together they founded WeddingVenueMap.com. The goal remained consistent - they created a unique print and online resource for every venue in Central Florida. Wedding Venue Map helped couples search through all the options and provided wedding professionals with affordable advertising. This platform allowed Shannon to have a daily conversation with today's engaged couples, and she gained valuable insights that she shares with the wedding pros who worked with her.

Find Her Here:

If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!

Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world-class venues!

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Jonathan Aymin
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The Most Effective Strategies For Building A Successful Team | Caitlin Kuchemba