Partnering With Planning Teams Can Boost Business | Taryn Blake

Season 6Venue Management
Written By Jonathan Aymin

In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Taryn Blake, the owner of Taryn Blake Events to discuss various aspects of the wedding industry. She emphasizes the importance of local market and competitive analysis for wedding venues, as well as the benefits of working with an established planning team rather than hiring in-house staff. Taryn shares insights on managing multiple venues, finding and retaining great staff, and the challenges and opportunities of scaling and future growth. The conversation also covers topics such as all-inclusive weddings, a new approach to wedding rehearsals, the impact of price point on bookings, and strategies for attracting higher dollar clients. The episode concludes with advice on navigating challenges in the industry and the importance of adding value to services.

About Our Guest:

Taryn Blake Events is a woman-owned, award-winning event planning firm serving Central PA and MD as well as destination/international locations. Recognized by FORBES as an Entrepreneur Revolutionizing the Event Industry, she established TBE in 2010, and her now 9-person team brings together over 60 combined years and 500+ events worth of experience creating modern, trendsetting corporate events and social gatherings.

She provides venue and vendor consulting services on marketing to next-gen clientele, owning and operating a space, design and layout, sales systems, startup business best practices, staff training (and more) as well as podcast and in-person speaking engagements. In less than 5 years, multiple consulting clients of hers have topped multiple $6-and-7 figure revenues while working together.

Prior to solely operating TBE, her decade of experience as the Director of Marketing for two large Central PA firms provides a unique advantage to her clients, combining the logistics of events with marketing, branding and PR - while understanding how to bring multiple stakeholders (and budgets) together.

Her work and expertise has been featured in FORBES, TODAY, WSJ, HuffPost, TheKnot, Brides, Susquehanna Style, Celebrate Gettysburg and more. She has worked alongside The United Way, Travis Mills Foundation, Four Chaplains Veteran Foundation, various non-profits and others in her communities.

Outside of events, she’s a wife, soccer, baseball + gymnastics mom, loves her rescue dogs, mentors other wedding entrepreneurs, teaches and speaks on the industry and strives to leave this place better than she found it.

Find Her Here:

If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!

Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world-class venues!

BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly.

► Website http://thevenuerx.com/submit

► Join Our Facebook Group/VRX Community: https://www.facebook.com/groups/thevenuerxcommunity/

Jonathan Aymin
Previous

The Key To Peace Of Mind For Venue Owners | Mitchell Busse
Next

The Digital Marketing Playbook Every Venue Owner Needs | Elizabeth Nelson