Tailoring Ad Copy to Reach Your Audience | Whitney Hodges & Daniela Justus
In this week’s episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Whitney Hodges and Daniela Justus, owners of Wedding Industry Ads to discuss their ad agency's tailored approach to digital marketing in the wedding sector. They touch on their backgrounds and how their partnership came to be, highlighting the crucial role of
grasping clients' unique requirements for crafting impactful ad strategies. They also discuss aligning ads with broader marketing initiatives, and discuss the pivotal role of personal branding for venue owners. Additionally they dive into how to leverage data analytics for evaluating campaign effectiveness. They also share insights on budget allocation for Google and Meta ads, the significance of Facebook in wedding planning, and the importance of evergreen content.
About Our Guests:
Whitney and Daniela are experienced professionals in the wedding industry with a combined background of over 12 years in sales, marketing, event planning, and management. They met while starting their own online digital advertising agencies three years ago and have since worked with a range of clients, from budget-conscious couples to luxury events exceeding $1 million. They have firsthand experience in booking, executing, and planning weddings, making magic happen every weekend. Their expertise includes navigating the challenges of running a business that operates 24/7 in the dynamic wedding industry.
Whitney and Daniela started Wedding Industry Ads because they recognized a need for specialized digital marketing services tailored to the unique requirements of businesses in the wedding industry. Drawing from their extensive experience in sales, marketing, event planning, and management within the wedding sector, they saw an opportunity to help wedding-related businesses effectively reach their target audience and achieve their marketing goals. Their shared passion for weddings and their expertise in digital advertising made Wedding Industry Ads a natural extension of their skills and experiences.
Find Them Here:
Website: https://www.weddingindustryads.com/
Book A Call: https://weddingindustryads.com/scheduler
Linkedin: https://www.linkedin.com/in/daniela-justus-b5417b183/ Linkedin: https://www.linkedin.com/in/whitneyhodgesmarketing/
If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!
Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world-class venues!
BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly.
► Website http://thevenuerx.com/submit
► Join Our Facebook Group/VRX Community: https://www.facebook.com/groups/thevenuerxcommunity/
