From Farm To Fairytale Wedding Venue | Laurel Loew

The Venue Owner SeriesSeason 2
Written By Jonathan Aymin

In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Laurel Loew, a former vegetable farmer turned successful wedding venue owner in southern Arizona. She shares some of the hurdles she faced when shifting from agriculture to wedding hosting and emphasizes the significance of upholding a top-notch standard for her venue. Laurel provides insights into her marketing tactics, highlighting the adoption of platforms such as Instagram for promotional purposes. She stresses the importance of the venue's reputation and the overall guest experience, and she shares her perspectives on pricing and expresses her pleasure in orchestrating smaller, more intimate weddings. Laurel also reflects on her favorite and least favorite aspects of venue ownership.

About Our Guest:

Agua Linda Farm is a truly one-of-a-kind wedding venue, recognized by Tucson Lifestyle Magazine as one of the top places to visit in the Tucson area. Featured in Town and Country Magazine, Better Homes and Gardens, and the New York Times, this unique, green oasis in the desert stands out in southern Arizona. The adobe hacienda, crafted by the Ronstadt family and designed by local architect Josiah Joesler in the 1940s, adds historical charm to the venue.

Originally a family-operated farm, the property transitioned ownership to Hollywood movie producer Arthur Loew, Jr., in the late 1950s. During his tenure, notable figures like Elizabeth Taylor, John Wayne, Robert Wagner, and Gene Kelly were among the distinguished house guests. Following Arthur's ownership, his son Stewart transformed the 63 acres into an organic vegetable farm, supplying sustainably grown foods to local families.

Regina, Stewart's mother, dedicated herself to cultivating the approximately 10 acres surrounding the adobe hacienda, guesthouse, and pool house. Over three decades of meticulous care, this space has evolved into a breathtaking showcase, featuring green lawns, roses, hollyhocks, iris, primroses, daffodils, and more. Throughout the year, these grounds take turns captivating visitors, making Agua Linda Farm an unparalleled destination for weddings and events.

Find Them Here:

If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!

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Jonathan Aymin
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A Venue Owners Quest To Turn Land Into Love | Nayt Duval
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Competition, Transparency, and the Future of Wedding Venues | Karson Coker