Boost Your Small Business Marketing Strategy with EnJi

Have you ever struggled with creating and managing your own marketing strategy for your small business? If so, you're not alone. Marketing can be tough, but luckily, there are tools out there to help. Enter Enji, the digital software product created by serial entrepreneur Tayler that allows small business owners to create and manage their own marketing strategies.

Enji isn't just a run-of-the-mill marketing tool. It focuses on execution, implementation, and postmortem analysis of marketing efforts. It includes a KPI tool that allows users to track multiple data points and overlay them on charts to see how their marketing efforts are performing over time. Tayler believes that everyone deserves access to marketing tools and knowledge, not just established businesses with bigger budgets or enterprise-level companies.

As Tayler discusses, it's important to understand the psychological and behavioral aspects of marketing. When analyzing marketing metrics, it's essential to experiment and make one change at a time to determine its impact. This approach allows for a controlled variable, similar to high school science experiments. Over time, these controlled changes can lead to a well-crafted marketing campaign.

So, how can you take advantage of Enji and start boosting your marketing strategy? Tayler suggests committing to it and using a calendar to document marketing tasks. Most business owners and wedding professionals don't write down their marketing tasks, which can lead to neglecting them. Tayler stresses that marketing is how you get customers in the door, and neglecting it can end your business. She recommends documenting marketing tasks on a calendar and checking them off, even if it's just one thing every other day.

Marketing may not be easy, but with Enji and Tayler's expertise, it can be a little less daunting. To stay connected with Enji, follow their Instagram account @enji_co and sign up for their email list on their website, ngco. And remember, commit to marketing and build habits, even when it doesn't seem to be working at first.