Diversifying Your Business and Standing Out from AI Creators
If you're a visual artist or own a business in the art industry, you may be feeling the pressure of emerging technologies like artificial intelligence. But fear not, as Kristy Rice, founder of Momentum Designs and Paint Crush, shares her insights on how to differentiate yourself from AI creators and diversify your brand in this weeks episode of The Venue RX podcast.
Find your superpowers - Identifying your strengths and passions can help you discover new ways to diversify your business and stand out from the competition. Kristy's love for teaching and connecting with people led her to start Paint Crush, a brand focused on teaching watercolor painting.
Experiment with short form video - Short form video is a powerful tool for marketing and education. Kristy recommends keeping it simple and using tools like an iPhone and iMovie to create short form videos. Don't worry about perfection, as imperfect content is supposed to be crap in the beginning.
Don't be afraid to try new things - Kristy recognized the hobby art trend during the pandemic and designed a paintbrush that sold out in two weeks. This led her to start teaching watercolor on YouTube, which now has almost 100k subscribers.
Delegate tasks to focus on your strengths - Kristy learned to let someone else handle the financial aspect of her business, allowing her to focus on her strengths and lead her team from a higher perspective. This approach has given her the emotional and financial margin to diversify her brand.
Overlap your brands - Kristy's wedding team overlaps with her Paint Crush brand, allowing her to leverage her existing resources and team to manage both businesses. Look for ways to overlap your brands and utilize your existing resources to diversify your business.
Artificial intelligence may be a threat to the art industry, but with these tips, you can differentiate yourself from AI creators and diversify your brand. Don't be afraid to experiment, delegate tasks, and overlap your brands to reach new heights in your business.
