The Role of Data Analysis in the Wedding Industry | Liene Stevens
In this week's episode of The Venue RX podcast, our host Jonathan Aymin interviews guest Liene Stevens about her unconventional journey to the wedding industry and her experience in the luxury market and tourism. They discuss pricing and how to set pricing in a way that aligns with one's values. Lynn emphasizes the importance of providing value and unique services rather than relying on entitlement or arbitrary rules for pricing. They also touch on the importance of data analysis in the wedding industry and the significance of having up-to-date decor inventory and capital improvements to meet the expectations of millennials and Gen Z. Liene also provides more insight on how her company, ThinkSplendid serves the events community.
About Our Guest:
Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, award-winning luxury business strategist and behavioral psychologist. Liene is also the founder of Splendid Insights, the leading wedding market research firm and the first to publish wedding statistics on the luxury and ultra-luxury wedding markets serving HNW, VHNW, and UHNW brides and grooms.
Prior to the wedding industry, Liene’s career included strategic development as an NGO executive. During that tenure she also led high-stakes crisis management initiatives, working closely with then-Secretary of State Colin Powell and his team. As an expert on the business of weddings, Liene has appeared as an industry spokesperson on hundreds of TV programs and news media outlets including The New York Times, Forbes, The Economist, France 24, Vogue Thailand, and The Times of Japan.
Find Her Here:
Website: https://www.thinksplendid.com/
Email: hello@thinksplendid.com
Instagram: https://www.instagram.com/thinksplendid/
Twitter: https://twitter.com/thinksplendid
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